Stine Junge Albrechtsen and Ida Vanman Jakobsen wish to create a unique online
community for people who suffer from irritable bowel syndrome (IBS). A community they
The idea with FODMAPforum is to offer interdisciplinary expert knowledge on treatment of
irritable bowel syndrome for a monthly fee. The community is hosted by four
experts: a doctor, a nurse, a dietitian and a coach.
The overall purpose is to help IBS patients live, as unaffected as possible, increase the
quality of their everyday lives and hopefully help IBS patients become asymptomatic
The target group for this project is individuals who suffer from IBS.
One of the challenges was to discover and determine both the user needs of this specific
target group as well as the clients' wishes and desires for the end product. Both parties
should be heard and visible in our product solution.
The final product is a prototype, not a fully functioning website.
InDesign (design manual, promotional merchandise); Premier Pro, After Effects (video)
The logo went through a huge evolution. We desired something simple but expressive, that will
inspire trust and a close community. We had to take into the consideration the fact that IBS is a privat illness and of which people should
not be ashamed and afraid.
The colours used were basic one, they being green, dark grey, white and yellow. These are main
colors for the website
because you can combine them in different situations with their own defferent shades. Black and dark grey are mainly used for text.
Yellow and green are two bold choices to give the overall design a fresh look and to make it more approachable.
The font chosen was Josefin Sans Regular. It is simple and easy to read even if there is a
large quantity of text.
We designed a mobile application for an app. If you are in an unknown place this application,
using your location can show you the closest toilets and comments/rating from other people who used it. It is dirrectly connected
with the website.
The first video is a cartoon which informs the audience what IBS is, the second is an interview
with the founders of FODMAPforum and the last one is a website guide which also appears on the main page of the website