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Link:

Unfortunatelly, the website is not online anymore.

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My role:

Communication with the conductor and the young musicians, filming and photographing, making the Design manual and business cards.

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Tools used:

HTML, CSS, JavaScript; Photoshop (wireframes and mockups); Illustrator (logo, promotional merchandise); InDesign (design manual, promotional merchandise); Premier Pro, After Effects (video)

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Logo

We wanted to create a logo that was representative, something elegant, youthful, aesthetically pleasing and professional. Besides the name you can see the sign representing both a conductor's stick and the F-holes from a stringed musical instruments.

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Colours

Orange is the center colour of the orchestra. It signifies joy, creativity, determination, freedom and freshness. Combined with the classical black and white, grey and dark brown, they create a style that is powerful through its simplicity.

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Typography

The font chosen was Quicksand. It is readable and easy to communicate with the audience.

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Video

This is a promotional video which shows the evolution of the young musicians from the classroom in which they are taught, to rehearsals, ending with a concert in the Concert Hall of the DR building.