SASO

Project description:

Sankt Anne Symfoniorkester (SASO) is an orchestra made of teens from Saint Anne Gymnasium. They desired a website separate from the school's, merchandise and a promotional video.


Link:

Unfortunatelly, the website is not online anymore.


My role:

Communication with the conductor and the young musicians, filming and photographing, making the Design manual and business cards.


Tools used:

HTML, CSS, JavaScript; Photoshop (wireframes and mockups); Illustrator (logo, promotional merchandise); InDesign (design manual, promotional merchandise); Premier Pro, After Effects (video)


Logo

We wanted to create a logo that was representative, something elegant, youthful, aesthetically pleasing and professional. Besides the name you can see the sign representing both a conductor's stick and the F-holes from a stringed musical instruments.

fodmap forum logo

fodmap forum logo


Colours

Orange is the center colour of the orchestra. It signifies joy, creativity, determination, freedom and freshness. Combined with the classical black and white, grey and dark brown, they create a style that is powerful through its simplicity.

fodmap forum colours

Typography

The font chosen was Quicksand. It is readable and easy to communicate with the audience.

fodmap forum typography

Video

This is a promotional video which shows the evolution of the young musicians from the classroom in which they are taught, to rehearsals, ending with a concert in the Concert Hall of the DR building.